If it Sounds Too Good to be True, it Probably is
Posted in Newsflash
Recently a few of my Website customers have been approached by companies selling Social Marketing, Search Engine Optimization (SEO) and/or Mobile App deals. In response to these sales efforts, I would like to write about the realities of what in many cases is a service you are already paying for or a service that can not really deliver. Thus the title of this article "If it Sounds Too Good to be True, it Probably is". If you are a Joomla Connections Website hosting customer then SEO, Mobile Web and Social Marketing are already provided to you.
If you receive a telephone call or an email from a Company saying that they can get you higher rankings on Internet search engines such as google and Bing be careful. This should be the time that the warning sign kicks in.
We at Joomla Connections are very aware of making our customers Websites optimized for rankings but the truth of the matter is that no one can give you a guarantee on Google’s, Yahoo’s, Bing’s or any other search engine’s placement unless they know the actual algorithm that those search engines are using to rank their sites. Many of these SEO sales-persons are use coding with redirects as well as other clever little tricks up there sleeves but it still will not deliver higher rankings. It kind of reminds me of the snake oil salesman of the Wild West. I can tell you that many "clever" snake oil solutions do nothing but slow down your site and keyword stuffing , hidden links in the page and redirects can get your site penalized or banned if detected. It is considered spamming by search engines.
